If we are ever going to turn the tide on plastic ocean pollution, we must work together to advocate for change. No matter how big or small, we all have to adjust our habits and question our ways of daily doing and living. This is the message we wholly support in our own business model, and we're proud to see other companies taking the lead on reducing their own waste footprints, too.
Costa Sunglasses recently launched its very own campaign called Kick Plastic, which aims to raise awareness of plastic ocean pollution, and to inspire change to help reduce it. As the campaign's site puts it: "Americans may be recycling more than ever before, but we're also making more trash than ever before. So even though we're getting better, our oceans continue to get worse—strangled by plastic bottles, bags and other trash. As fishermen, we're in a unique position to do something about it. The oceans are our backyard, our playground, and you can bet we'll be there to keep an eye on them."
Take a few minutes today to watch the Kick Plastic short from Costa above, and to consider making a commitment right now to kicking your plastic habit and bringing your own bottle instead. Learn more about Costa's Kick Plastic Campaign here.