We caught up with our inspiring friends and fellow B Corp Indosole to chat about their burgeoning business and find out how they are trying to change consumer behaviour.
We are heading back to the gorgeous San Juan mountains in southwestern Colorado for the 43rd annual Telluride Bluegrass Festival. In addition to reveling in the bluegrass stylings of Ryan Adams, Neil Finn, Emmylou Harris, Sam Bush and many more, we are joining forces with three other B Corporations to help maintain the longstanding tradition of social responsibility and environmental stewardship at this unique alpine music festival.
This year, we are returning as a sponsor and partner to help provide festival-goers with solutions that allow them offset the consumption of single-use plastic cups and bottles. By adopting Klean Kanteen’s Cup Karma® program, Telluride Bluegrass is able to offer attendees discounts on drinks purchased in reusable Klean Kanteen stainless steel Pints throughout the entire event. Over the four days of the festival, Cup Karma® will help keep thousands of plastic cups and bottles out of landfills.
We are also proud to be representing the B Corp movement at this year’s festival alongside Planet Bluegrass, the folks that bring us Telluride Bluegrass, New Belgium Brewery, and Renewable Choice Energy. Together we are offering the world a positive example of a better way to do business and helping set the standard for socially responsible and environmentally friendly music festivals.